We are reaching the point where the senior folks that worked with Steve and were part of his mindset are aging out/being replaced with those that came in after he was gone and never GOT the whole “customer first even if it leaves some money on the table” mindset. It’s a lot like pro sports who replaced the founders and true believers with execs from the entertainment-industrial-complex (see the NFL, NASCAR, and MLB) who may know “entertainment” but don’t get what made sports fans tune in in the first place - SPORTS. It’s happening across Apple’s whole portfolio. The disgusting ads in the App Store. The algorithm in AppleTV+. The garbage “one weird trick” ads in News+ stories. It’s creeping in and it’s insidious and it’s destroying the experience. Steve wouldn’t tolerate it because it was tasteless.
All these changes to increase “engagement” are driving me away. I can find better things to do than sort through 20 ads to find what I actually searched for. If I search for an app by name, that DAMNED well better be the first hit that shows up or I will simply quit buying apps. Gruber nailed it this last week in his column on App Store advertising. Apple needs to turn back and stop trying to squeeze every last penny out of the store.
I love the idea of being able to customize my "home" screen of all of my streaming services. This would be ideal. I agree that I don't mind, and even appreciate the featured section, so make it un-removable, but let me choose it's placement on the screen.
We are reaching the point where the senior folks that worked with Steve and were part of his mindset are aging out/being replaced with those that came in after he was gone and never GOT the whole “customer first even if it leaves some money on the table” mindset. It’s a lot like pro sports who replaced the founders and true believers with execs from the entertainment-industrial-complex (see the NFL, NASCAR, and MLB) who may know “entertainment” but don’t get what made sports fans tune in in the first place - SPORTS. It’s happening across Apple’s whole portfolio. The disgusting ads in the App Store. The algorithm in AppleTV+. The garbage “one weird trick” ads in News+ stories. It’s creeping in and it’s insidious and it’s destroying the experience. Steve wouldn’t tolerate it because it was tasteless.
All these changes to increase “engagement” are driving me away. I can find better things to do than sort through 20 ads to find what I actually searched for. If I search for an app by name, that DAMNED well better be the first hit that shows up or I will simply quit buying apps. Gruber nailed it this last week in his column on App Store advertising. Apple needs to turn back and stop trying to squeeze every last penny out of the store.
Fully agree with your last sentence. There's too much risk on Apple's part with angering its loyal customers.
I love the idea of being able to customize my "home" screen of all of my streaming services. This would be ideal. I agree that I don't mind, and even appreciate the featured section, so make it un-removable, but let me choose it's placement on the screen.
Another example of Apple choosing itself over the customer experience. These things start to add up.
Yep.