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Where the iPad stands in Steve Jobs’s famous “cars and trucks” analogy in 2025
When the iPad debuted in 2010, there was a lot of discussion about the “post-PC era.” With tablets and smartphones filling roles previously only…
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John William Sherrod
5
Steve Jobs would have loved Apple’s new “Liquid Glass” software UI
On Monday, Apple unveiled the first major redesign of iOS since iOS 7 in 2013.
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John William Sherrod
2
WWDC 2025: Apple just gave me (almost) everything I’ve wanted for the iPad.
Note: I’ll have more content than usual this week as I break down the biggest announcements from WWDC 2025.
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John William Sherrod
Apple execs decline “The Talk Show” invite, macOS 26 gets a (rumored) name
John Gruber, writing last Thursday at Daring Fireball:
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John William Sherrod

May 2025

Report: Apple to shift it’s operating system branding
Mark Gurman of Bloomberg wrote the following post on X:
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John William Sherrod
2
I have a different take on the Jony Ive + OpenAI news…
On Wednesday, OpenAI made the huge announcement that it had purchased former Apple Chief Design Officer Jony Ive’s company io for nearly $7 billion, and…
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John William Sherrod
Apple finally ships its next-generation CarPlay, complete with a new name
Y’all, I finally cured my eleven-year-long bout of CarPlay Envy by finally buying a new-to-me car that came equipped with CarPlay… only for Apple to…
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John William Sherrod
2
The court hammers the App Store
I’ll leave it to lawyers and others to do a detailed breakdown of this week’s important court hearing, but I wanted to provide some high-level thoughts…
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John William Sherrod

April 2025

March 2025

Apple shakes up the Siri team
Just a few days ago, when writing about Apple’s announcement that promised Siri features would be delayed, I mused about whether Apple had the right…
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John William Sherrod
First Impressions: 15-inch MacBook Air (M4)
First Impressions: 15-inch MacBook Air (M4)
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John William Sherrod
Apple’s AI crisis point
On Friday, John Gruber of Daring Fireball received the following statement from Jacqueline Roy of Apple’s PR department:
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John William Sherrod
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